Nova linha de roupa da Crocs vai chegar a Portugal. A marca que anda nos pés de meio mundo decidiu alargar a sua área de acção. O Brand Channel apresenta algumas explicações para este negócio milionário.
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| 2. Word of mouth spread the Crocs love like wildfire 3. Sold at a digestible price point (under US$ 30 a pair), Crocs are easy to find, easy to buy, and easy to wear
4. The genius of Crocs is that they are a truly customizable product. Intelligent branding and endorsements have allowed Crocs to hitch its wagon to other monster sport brands and organizations, like Major League Baseball, the National Football League, NASCAR, and Disney in the US.
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